News Stories & Press Releases

Time for a Rebrand?

March 20, 2017
From The Gemini Companies

By Megan Boulter, Marketing Coordinator, NorthStar Financial Services, LLC The doctor is in and it’s time for your brand’s marketing checkup! Over time, your company will evolve and change. External factors may have made an impact on your industry, or, perhaps it is just time for a refresh. It is important to ask ourselves questions...

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The Evolution of Alternative Investments

March 13, 2017
From The Gemini Companies

By David Young, President, Gemini Alternative Funds, LLC Allocations to alternative investment strategies have continued to evolve as asset owners – in particular pensions, endowments and family offices – have become more knowledgeable about, and comfortable with, these strategies.  Direct investments into hedge funds, funds of hedge funds and alternative mutual funds are not meeting...

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Best Practices for Impactful Distribution

March 09, 2017
From The Gemini Companies

By Alma Piscitello, Senior Vice President, Strategic Relationships The sales conversation and process has changed significantly in the past decade.  Days of sole product pitches are long gone and have been replaced with a consultative conversation on how firms drive value to portfolios and practices.  The manner in which we communicate has also evolved. Data...

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Embracing Disruption

March 06, 2017
From The Gemini Companies

By Jace Schuppan, National Sales Manager For those of you with kids, I relate embracing disruption to hugging your teenager who is likely causing some sort of strife in your life. You have passion and love for your child, so you will continue to embrace them despite the disruption they cause. You find ways to...

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Creating Brand Loyalty

March 02, 2017
From The Gemini Companies

“People are looking for a connection. Tell a good enough story about your brand and people will not only be invested, they’ll want to buy it from you.” ― John Michael Morgan We often tell our clients mutual funds are “sold and not bought.” We see evidence of this every day and are firm believers...

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Why Hedge Fund Managers are Moving to a Registered ’40 Act Mutual Fund

February 27, 2017
From The Gemini Companies

By Vicki Todd, Senior Vice President, Fund Accounting Imagine yourself as a new investment manager. Being new to the investing world, you begin with limited capital and decide to start a hedge fund since they are less expensive to launch than a registered ‘40 Act mutual fund. Your hedge fund does well, but raising capital...

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